Have you decided that only a custom exhibition stand can fundamentally incorporate and truly project your corporate image in a unique, impossible-to-ignore presentation?
Are you ready to create a medium that will most effectively and captivatingly deliver your desired message to the potential customers?
If so, you have taken the first step that will propel you to the next level in the trade fair/exhibition world: Custom Design.
True custom design is a significant step above the conventional custom modular design which provides messaging and image displays via cheap materials mounted on somewhat configurable standardized aluminum framework.
At a certain point you want nothing conventional about your exhibit. You want it to be unique, through and through. And you want the overall presentation to project a level of quality that reflects what you are trying to communicate to your visitors -- that’s why you want a custom designed stand.
Other circumstances can help make the choice of a custom design compelling:
Sometimes a premium, larger, more prominent space in a show becomes available thus giving you the opportunity to take center stage where you may have previously been relegated to a lesser, more generic location.
Or, a change in your business such as a merger, acquisitions, new products, new markets, basically anything that alters your relative position in your industry and creates a need to make a more significant presentation at the exhibition.
Also, as exhibition attendance has significantly diminished during the present economic downturn, and attendees of marginal interest to exhibitors no longer attend, the people who do attend comprise a much higher quality audience. Just as their attention is more valuable, it is also harder to get. But this can be achieved through creative custom design resulting in a distinctive and more attractive display.
Skilful custom design can successfully produce more effective branding and more memorable identity presentation resulting in a much more satisfying ROI.
Some exhibitors are replacing their physical appearance at shows with less costly technological alternatives like webinars and virtual exhibits. Choosing to appear in a custom designed environment at a bricks-and-mortar exhibition indicates a commitment to a real and permanent relationship with the marketplace.
Instead of rejecting technology as an undesirable replacement, it should be incorporated as an enhancement to expand the scope of the exhibit by providing access to information and experiences beyond the scope of the immediate environment.
Virtual communication and internet-based social networking can increase the effectiveness of the real exhibit by extending the visitor’s experience and also enriching that experience with extended and expanded contact.
A video screen cannot truly replace a live experience but it can greatly enhance the live experience by presenting additional information and by expanding the scope of a physical presentation.
Once the decision is made to go custom, the question arises of who will design and deliver your custom exhibition stand is crucial to the success of your project. Custom must include quality. Quality of design, quality of materials, quality of workmanship, and, above all, quality of the finished product.
Remember, you no longer want an off-the-shelf, generic display. You want a custom design that successfully lures, catches and nets the desired target.
Finding the quality you seek in a custom stand separately for each step of the process: concept, design, fabrication, assembly, delivery and set-up can be challenging. A complete solution provider is the best and most cost effective way to go. A custom exhibition stand designer who can control the quality of every step in the process is what you need. From the original design through to the final delivery and set-up, the complete solution provider can make sure that the goals you seek by choosing custom design are achieved in the most cost effective manner.
Custom stands:
- Gives your company a corporate identity.
- Unique design elements set you apart from your competitors.
- Every element is created to give you exactly what you need.
Custom-built exhibition stands make the ultimate statement at an exhibition. They offer the opportunity to demonstrate to potential customers and competitors, how bold and innovative your company is.
A custom-built exhibition stand does not use standard components. It is designed and constructed from the ground up to achieve a desired appearance. This involves specialist fabrication using a variety of materials, including wood, metal, iron and plastics as Activteam.com winner of the custom stand design and presentation price EUTEA 2008, with the exhibition stand Tamouh.
Choosing a company a custom-built stand means you get exactly what you want to meet your company specific needs - a unique look involving structures, lighting effects, audio visual facilities and tailor-made solutions to display your product.
Many companies choose this type of exhibition booth because they know it gets results.
