How to prepare your exhibition - 10 Easy Ways to Attract Visitors to Your Exhibit booth

1. Improve Your Lighting. Any booth will attract attention if it is well lit. The human eye is naturally attracted to bright lights. Be the brightest light on your block and attendees will gather like moths to a porch light.

2. Color Your World. Bright colors are pleasing to our eyes and exciting to our brains. Bright, rich colors presented in high contrast attract visitors to your booth. But be aware of the mood you put people in with the colors you use. Green=Nature Blue=Serenity Red=Excitement White=Purity Yellow=Optimism Black=authority

3. Use the Soft Touch. Upgrade to quality carpet and padding. Your feet, your staff and your booth visitors will thank you. The soft feel underfoot gives the impression of quality and class. Match booth carpet color to the aisle carpet to eliminate any physical barrier to your booth

4. Create An Open Atmosphere. Eliminate all physical and psychological barriers to your booth by making it open and inviting. Move the furniture to the back and sides to create room for attendees to easily enter your booth. That’ll lead to discussion and sales.

5. Make Something Move. Provide movement to attract attendees’ attention and in turn their bodies to your booth. If you are selling a product, try to involve it in some booth demonstration.

6. Personalize Your Exhibit. Your exhibit doesn’t have to be all work and no play. Put a table lamp in your booth, lay down an area rug, use props (holiday, seasons, sports or recreational), or decorate with items you plan to give to key clients – all to attract attention and initiate conversation.

7. Great Photos Work. Your pictures should relate to the audience you want to attract! If you are in Salt Lake City, use pictures of successful customers from Provo and Ogden! Put guest names as captions under their pictures and get their permission to use them as references.

8. Invent a Dress Code. Don’t make the attendee search for your staff. Have your own branded attire made so that everyone has “your” look. This could be a jacket, vest, shirt, hat, etc. This identification will instantly let the attendee know who to approach in your booth or elsewhere on the floor.

9. Stay In Touch, Get In Touch. How we communicate is changing. Stay in touch and reach out by using the tools your current and potential customers are using: websites, blogging, e-mail blasts, search-engine campaigns, text messaging, PDA downloads, etc.

10. Staff Your Booth With the Best. Nothing will increase your ROI like choosing the right people to staff your booth. If it can’t be you, only send your best, happiest, and most outgoing staff – no matter what their position within the company. You need people willing and able to initiate conversation with anyone, answer questions about your product, and record lead information.